Averages are used all the time in business, but are they really helpful? Without segmentation, you are left with a single number that does n

Knowing what matters to your customers, and how that changes over time, is critical to projecting your brand in the most effective way to fe

While not a new concept, the five whys are underutilized, given how little effort is required, and how impactful they can be.

A single lead score can be skewed too heavily by one type of measurement, often sending unqualified leads to Sales.